We’ve heard and seen banners all around us. In online marketing, web banners play a key role. Web banner, also referred to as a banner ad, is a banner that is typically a rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. In the early days of the Internet, banners were ads with text and graphic images. Today, with technologies such as Flash, banners have gotten much more complex and can be ads with text, animated graphics and sound. Most commerce-related Web sites use banner ads.

In today’s world, where more and more people are spending more and more time on the internet, the web literally offers a whole world of prospects at your fingertips. Creating a company’s website is important, but advertising your company’s services and products is essential too. This can be challenging as you’ve got to have a banner lying here and there on the page the reader is reading and you have to grab his attention. Yes! It’s got to be love at first sight. Some banners are made in a way that’s crude or are too flashy; remember if it’s hate at first sight then you loose any chances of clicks you had and your money on the ad goes down the drain. In the era of cyber race we can only stay abreast, if we resort to new millennium’s trends. Undoubtedly banner ads are the latest instant means of advertisement.

So think smart and act fast… that’s the way on the web.