Banner ads are the pioneers of internet marketing.
The first clickable web ad (First Internet Ad) (which later came to be known by the term "banner ad") was sold by Global Net Navigator (GNN) in 1993 to Heller, Ehrman, White and McAuliffe.
Founded by O'Reilly and Associates, Global Network Navigator (GNN) was the first commercially supported web publication and one of the very first web sites ever. Dale Dougherty was GNN's developer and publisher. O'Reilly and Associates sold GNN to AOL in 1995 and the site was discontinued a few years later.
The first banner ad appeared on www.hotwired.com (now www.wired.com) back in October 27th, 1994 in the form of a 468 * 60 ad for AT&T. This was when HotWired decided to make money from their website which set in motion events that would come back to haunt us all… or may be not! The creation of banner ads.
HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers.
|
(First Ever AT&T Banner)
Since that time banner ads have taken over the internet in a variety of forms. Now that banner ads have turned ten years old, they've become flashy, carry sound, blink and have given birth to far more discreet things called TextAds.
|