Have you ever wondered what makes a banner really effective? What makes people just click some of them while totally ignore others. The secret recipe is to use 4 important ingredients. This will always enable you to get a higher click through for your various banners. 

1. Small file
if you want your banner to be clicked, it’s important that people see it, for that it is necessary that the page gets loaded quickly. This can only be done if your banner is of a reasonably small size so that lag in loading of page doesn’t’ turn away people without even having a chance to look at the banner.
So make sure your file stays below 10K, 15K at the absolute most.

2. Call to action
According to experts, one of the easiest ways to increase the CTR (click through rate) of a banner is to use Call to action. This simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. This way the on-looker is urged to take action.

3. Animation
Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. Balance is crucial in this; animation should make the banner more interesting and not annoying.

4.    Good text
It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do. Remember, text gives a clearer meaning to the message you want to convey; don’t neglect this important aspect.